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GS FAME Amazing Visit to PT Sosro

Tuesday, August 11, 2009

The opportunity to visit PT Sinar Sosro, the pioneer of bottled and ready-to-drink tea in Indonesia, became a reality last August 6, when students of GS FAME Kelapa Gading Campus visited its manufacturing facilities in Kelurahan Medan Satria Bekasi.

The students, spearheaded by the Marketing and Management Club, were welcomed by Ms. Astrie Sibahari Pramesty and Ms. Ika Priscillia of Sosro’s Marketing Communication at the auditorium for a presentation of the company’s profile, history, and procedures for producing its famous products such as Teh Botol, Tebs, Joy Tea and Fruit Tea. On the other hand, Ms. Devi (Assistant Marketing Manager) explained PT Sinar Sosro’s current position in the industry including its target market. The basic value or philosophy of the company is anchored on care for quality, safety, health and the environment.

The participants had a very informative tour of the factory as they were guided by Mr. Mujakir through the premises where the entire process of producing PT Sosro’s bottled drinks takes place. The group also had an opportunity to see the company’s water treatment facility where the treated water is being used to keep several species of fish.

Everyone enjoyed the last part of the tour as they were given the opportunity to ask questions in the open forum to know more about the company and its products and to win prizes or gifts from Sosro. The study tour was made possible through the efforts of the officers and members of the Marketing and Management Club headed by Anthony Murdani.

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